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Cien SUN is a specialized sun protection line under the Cien brand, which is a prominent private label developed by the German international discount retailer Lidl. The Cien brand was created to offer high-quality personal care and cosmetic products at competitive price points, directly rivaling major global beauty brands. This specific Sport variant is designed for high-performance activities, featuring a transparent, waterproof formula with high SPF 50+ protection.
Ownership of the brand resides with Lidl Stiftung & Co. KG, which is part of the Schwarz Group, one of the world's largest retail organizations. While the brand is German in origin, manufacturing for Cien products often involves collaborations with specialized third-party cosmetic manufacturers in Germany, such as Mann & Schröder GmbH. These products are distributed exclusively through the vast network of Lidl supermarket chains across Europe and the United States, managed by regional subsidiaries in each local market.
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