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Waves is a specialized cleaning product brand owned by the Danish company Nopa Nordic A/S. The brand focuses on environmentally friendly and hypoallergenic household products, as evidenced by its Nordic Swan Ecolabel and 'Vegan' certifications.
The Waves lineup, which includes dishwashing liquid, laundry detergent, and other cleaning agents, is primarily manufactured in Denmark at Nopa Nordic's facilities in Hobro. Nopa Nordic is one of the largest private label and brand manufacturers in the Nordic region, specializing in sustainable chemistry and eco-labeled products.
Originally founded in 1964, the company remains family-owned and operated. It has established a significant presence in the Swedish and Danish retail markets as a provider of high-quality, clinical-grade cleaning solutions that are often sold through major retail chains and wholesale distributors.
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