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Queen Victoria Tea is a premium tea brand that draws inspiration from 18th-century English aristocratic traditions and the namesake monarch's historical fondness for the brew. While the brand evokes a quintessential British heritage, it is actually a modern brand developed and owned by an Australian company. The English Breakfast variety captures the classic, full-bodied black tea profile traditionally enjoyed in the United Kingdom.
Technically, the brand was developed by the Cantarella family through their company, Cantarella Bros, which is widely known for its flagship brand, Vittoria Coffee. The company created Queen Victoria Tea as a high-quality private label offering specifically for the Australian market. Although the brand is Australian, the tea leaves are typically sourced from traditional tea-growing regions such as India and Sri Lanka to ensure an authentic flavor profile.
Today, Queen Victoria Tea remains under the ownership of Vittoria Food & Beverage (Cantarella Bros Pty Ltd), a third-generation Australian family-owned business based in Silverwater, New South Wales. It is widely distributed across major Australian retailers, maintaining its position as a staples in the premium supermarket tea segment.
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