Monday Haircare

MONDAY Haircare is a contemporary beauty brand that emerged as a major industry disruptor following its launch in 2020. The brand was founded by New Zealand entrepreneur Jaimee Lupton with the vision of 'democratizing' luxury haircare, bringing salon-quality formulations and high-end aesthetic packaging to the mass supermarket and drugstore market at accessible prices.

While the brand was conceptualized in New Zealand, its rapid global expansion and operations are managed through ZURU Edge, the fast-moving consumer goods (FMCG) division of the global ZURU group. To maintain its competitive pricing while scaling to over 30 countries, the brand utilizes large-scale, state-of-the-art manufacturing facilities in China, specifically a dedicated multimillion-dollar facility in Zhongshan. The brand is well-known for its distinctive soft-pink, 100% recyclable bottles and its commitment to being PETA-certified cruelty-free and vegan.