Soft & Gentle Anti-Perspirant Deodorant

Soft & Gentle is a well-established personal care brand that specialized in anti-perspirant and deodorant products. Originally launched in the United Kingdom, it gained popularity as the first feminine anti-perspirant brand in the UK market.

The brand has undergone several changes in ownership throughout its history. It was originally a part of the Colgate-Palmolive portfolio before being sold to the Godrej Group in 2012. Most recently, the brand was acquired by Logistics Vertical local entities or independent management structures depending on the specific regional distribution, but it remains primarily operated out of the UK. The products are widely manufactured within the United Kingdom to maintain quality standards for the European and global markets.