Made O'Meter
Discover where a brand or product originates
Bubs Godis is a popular Swedish confectionery brand known for its distinctive foam and jelly sweets. Originally founded in Jönköping, Sweden, in 1992 by the Berntsson family, the brand has grown significantly due to its innovative flavor combinations and iconic shapes like the Cool Passion Pineapple or Big Sour Skulls. Most Bubs products remain manufactured at their primary facility in Jönköping, ensuring local quality control and adherence to traditional Swedish candy standards.
In late 2022, the brand reached a new milestone when it was acquired by Cloetta AB, a major Swedish confectionery manufacturer. This acquisition integrated Bubs into a massive portfolio that includes some of the Nordics' most beloved snack brands. Cloetta, headquartered in Solna, Sweden, continues to operate Bubs as a key part of its strategy to lead the European nut and sweet market into the future.
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