Made O'Meter
Discover where a brand or product originates
Pasta del Capitano is a historic Italian oral care brand established in 1905. The brand's origin is deeply rooted in the Ciccarelli family of Milan, where Dr. Clemente Ciccarelli, a chemist and captain in the Royal Army, created the first Italian toothpaste in a tube, replacing the powder formulas common at the time.
The product continues to be manufactured in Italy, maintaining its heritage of Italian craftsmanship and pharmaceutical tradition. The packaging often features a portrait of Dr. Ciccarelli himself to honor its founding legacy.
Today, the brand remains under the ownership of Farmaceutici Dott. Ciccarelli, a family-owned Italian company that has successfully expanded into international markets while keeping its core production and headquarters based in Italy.
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