Grumme Liquid Color Detergent

Grumme is an iconic Swedish brand known for its ecological approach to cleaning, originally founded in Stockholm in 1882. The product shown is a liquid laundry detergent specially formulated for colored fabrics and is fragrance-free, catering to sensitive skin and environmentally conscious consumers.

The brand's production is primarily centered in Sweden, reflecting its heritage and commitment to local manufacturing standards. Historically a family business, Grumme was acquired by the Norwegian consumer goods giant Orkla ASA. Today, it operates under the Orkla Home & Personal Care division, maintaining its position as one of Sweden's most trusted household brands while being part of a large Nordic conglomerate.