Mike Mitchell's Mega Marshmallows

Mike Mitchell's is an American-style private label brand owned by the German discount supermarket chain PENNY, which is part of the REWE Group. Although the branding heavily uses Americana imagery such as the stars and stripes to market typical American snacks like marshmallows, peanut butter, and cookies, the brand itself is German in origin.

Products under the Mike Mitchell's label are manufactured by various third-party suppliers across Europe and internationally to meet PENNY's specifications. The ultimate ownership lies with the REWE Group, headquartered in Cologne, Germany, one of the leading trade and tourism groups in Europe.