Soflan Ultra fabric softener

Soflan is a well-established brand of fabric softener known for its long-lasting fragrance and fiber-softening properties. Originally developed by the Lion Corporation in Japan, the brand has expanded significantly across international markets, particularly in Europe and Asia.

In many European markets, the brand's presence and distribution have been managed through long-standing partnerships and acquisitions. While the brand was pioneered by Lion Corporation, it is a key part of the portfolio of Colgate-Palmolive in various regions, especially in Mediterranean Europe where it serves as a household staple. Manufacturing is generally localized to regional production hubs to ensure supply chain efficiency across global markets.

Today, the ultimate ownership is a division between Lion Corporation (primarily in Asia) and the Colgate-Palmolive Company (primarily in the West), making it a truly global cleaning brand with roots in high-quality chemical engineering from both Japan and the United States.