De Ruijter Milk Chocolate Sprinkles (Hagelslag)

De Ruijter is an iconic Dutch brand, famously known as the 'royal' purveyor of bread toppings. The brand was founded in 1860 by C.P. de Ruijter in Baarn, Netherlands, initially starting as a small bakery that specialized in 'muisjes' (anise seed sprinkles). Over the decades, the company expanded into various types of chocolate sprinkles (hagelslag), flakes (vlokken), and fruit-flavored toppings, becoming a staple of the Dutch breakfast table.

Today, De Ruijter is a part of the Kraft Heinz portfolio. While the brand maintains its deep Dutch heritage and continues to manufacture its products primarily in the Netherlands to serve the Benelux market and international exporters, it is managed under the umbrella of one of the world's largest food and beverage conglomerates. The brand holds a Royal Warrant (Hofleverancier), signifying its long-standing quality and history within the Netherlands.