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Astrid PEO is a specialized foot care range from the historic Czech brand Astrid, which has been a staple in Central European cosmetics since 1847. The PEO line focuses specifically on dermatological solutions for feet, such as this intensive cream designed for cracked heels. The brand's history is deeply rooted in Prague, where it was founded by František Prochaska, eventually becoming one of the most prominent cosmetic entities in the region.
Today, Astrid is part of the Sarantis Group, a major Greek multinational consumer products company. Following the acquisition, much of the production and strategic management shifted to include facilities within the Sarantis network, primarily in Greece and other European hubs. This integration allows the brand to maintain its traditional Czech heritage while utilizing the manufacturing scale and distribution capabilities of a global parent company.
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