Birell Višňa & Černica non-alcoholic drink

Birell is a prominent brand of non-alcoholic beer originating from the Czech Republic, specifically developed by the Radegast brewery in the early 1990s. The brand was created to meet the growing demand for a high-quality beer alternative that maintains the traditional taste of Czech lager using a unique yeast strain that produces minimal alcohol. It has since become the market leader in the non-alcoholic segment in both the Czech Republic and Slovakia.

The featured product, Višňa & Černica (Cherry & Blackberry), is part of Birell's popular flavored line which blends non-alcoholic beer with fruit juices. Today, the brand is owned by Asahi Group Holdings, a Japanese multinational beverage conglomerate. Asahi acquired the brand following its purchase of Pilsner Urquell Brewery (Plzeňský Prazdroj) and other Central European assets from AB InBev in 2017. While the brand has deep Czech roots and is primarily brewed in the Czech Republic and Slovakia to serve the local markets, its ultimate oversight and strategic direction come from Japan.