fritz-spritz Bio-Apfelschorle (Organic Apple)

fritz-spritz is a premium line of organic juice spritzers offered by fritz-kulturgüter GmbH, a company that has become a symbol of independent beverage culture in Europe. The brand was famously founded in 2002 by two students, Mirco Wolf Wiegert and Lorenz Hampl, in a student dormitory in Hamburg, Germany. Their goal was to create a cola that was less sweet and more caffeinated than mainstream alternatives, which eventually led to the expansion into various fruit-based drinks including the organic 'spritz' range.

The Bio-Apfelschorle is produced using organic ingredients, emphasizing the brand's commitment to sustainability and high-quality natural flavors. While the brand has grown significantly and now exports to numerous international markets, it maintains a strong identity rooted in its Hamburg origins. Ownership remains largely independent, centered around the original co-founder Mirco Wolf Wiegert, positioning it as a major 'anti-establishment' competitor to global beverage conglomerates like Coca-Cola or PepsiCo.