Dubro Lemon dishwashing liquid

Dubro is a well-known household brand in the Netherlands, particularly famous for its dishwashing products. The brand was originally established in the Netherlands by the company Dubro NV in the mid-20th century. Over the decades, it became a staple in Dutch kitchens, known for its grease-cutting power and iconic lemon scent.

Today, the brand is owned by the Bolton Group, an international conglomerate based in Milan, Italy. While Dubro remains a local hero brand specifically tailored for the Dutch market, its production and corporate management are integrated into Bolton Group's extensive European manufacturing network, with primary production occurring in Italy. The brand continues to focus on concentrated formulas and eco-friendly packaging initiatives to maintain its market position against global competitors.