Made O'Meter
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Fjällräven is a prestigious Swedish outdoor clothing and equipment company that originated in 1960. Founded by Åke Nordin in Örnsköldsvik, the brand was built on the idea of making nature more accessible through functional and durable gear, famously starting with the revolutionary aluminum-frame backpack. The 'High Coast Hip Pack' shown here is a modern extension of their travel and trekking gear line.
While the brand is deeply rooted in Swedish design and heritage, its production has expanded globally to meet demand and ensure specialized manufacturing. Most textile products and bags are currently manufactured in Vietnam, China, and South Korea, following strict sustainability and quality guidelines. Since 2014, Fjällräven has been part of Fenix Outdoor International AG, a larger group specializing in outdoor products, which ensures the brand's global distribution while maintaining its Nordic identity.
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