AXE / LYNX Body Spray Deodorant

Axe, known as Lynx in certain markets like the UK, Ireland, and Australia, is a globally recognized male grooming brand. Originally launched in France in 1983 by Unilever, it was created as a scented body spray to compete in the fragrance market. Over the decades, Axe has expanded its product line to include hair care, shower gels, and styling products, consistently marketing toward a youthful demographic with iconic advertising campaigns.

The brand is owned by Unilever, one of the world's largest consumer goods companies headquartered in London. Because of Unilever's massive global footprint, the product is manufactured in multiple countries to serve local markets, including facilities in Europe, North America, and Asia. The brand remains a subsidiary of Unilever's massive personal care portfolio, benefiting from their global distribution network and extensive research and development resources.