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InstaNatural is a clean-label skincare brand that rose to prominence through e-commerce channels, particularly for its focus on botanical-infused formulations. The brand's origin is rooted in Florida, USA, where it was founded with a mission to provide high-performance personal care products using natural and organic ingredients while avoiding synthetic fragrances and harsh chemicals.
In October 2021, the brand was acquired by Monogram Capital Partners, a private equity firm that specializes in consumer brands. Today, InstaNatural continues its operations as a premium skincare line within this portfolio, primarily manufacturing its products in the United States to maintain quality control and adhere to domestic personal care standards.
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