Tissot 1853 Chronograph watch

Tissot is a renowned Swiss watchmaker with a history dating back to 1853, founded by Charles-Félicien Tissot and his son Charles-Émile in Le Locle, Switzerland. The brand is famous for introducing the first mass-produced pocket watch and has since evolved into a global leader in the mid-range luxury watch market.

Today, Tissot is a key member of the Swatch Group, the world's largest watch producer and distributor. The brand maintains its manufacturing headquarters in Le Locle, ensuring that its timepieces meet the strict 'Swiss Made' criteria, which require a significant portion of the production and assembly to occur within Switzerland.

Ownership of the brand transitioned through a major merger with Omega in 1930 to form SSIH, which eventually merged with ASUAG to create what is now known as the Swatch Group in 1983. As of 2026, the Swatch Group continues to be the ultimate owner, positioning Tissot as a blend of traditional craftsmanship and modern innovation, serving as official timekeepers for major sporting events worldwide like the NBA and Tour de France.