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Raak is an iconic Dutch brand that has been a staple in the Netherlands since its introduction in 1957. Originally founded by Anton Bruinsma under the name A. Bruinsma's Limonadefabriek in Amsterdam, the brand gained widespread popularity for its range of soft drinks and syrups. The brand is particularly well-known for its creative marketing, such as the famous 'rebus' puzzles found on its bottles.
Over the decades, the ownership of Raak has changed hands several times. In 1964, it was acquired by the multinational W.R. Grace & Co., and later, in 1977, it was sold to the British company Golden Wonder. Since 1998, Raak has been part of United Soft Drinks (USD), an independent family-owned company based in Utrecht. United Soft Drinks is currently one of the largest privately-held soft drink producers in the Benelux region, managing other prominent Dutch brands like Bar-le-Duc and AA Drink. The product shown—a zero-sugar forest fruit syrup—is manufactured at USD's facilities in the Netherlands, maintaining its heritage as an 'oer-Hollands' (authentically Dutch) brand.
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