Dixan Classico 4in1 Discs

Dixan is a pioneering laundry detergent brand with a history dating back to its introduction by Henkel in 1959 as the first specialized detergent for automatic washing machines. Known for its 'Classico' scent and stain-removing power, the brand has been at the forefront of laundry innovation, introducing phosphate-free formulas and the multi-chamber '4in1 Discs' technology seen here.

Ownership of the Dixan brand is primarily held by Henkel, a leading German multinational. In some markets, particularly Italy, Greece, and Cyprus, Henkel uses the Dixan brand name for the same premium detergent formulations sold elsewhere as Persil. Because Henkel operates a vast global network of production facilities, manufacturing typically occurs in multiple countries across Europe and other regions to serve local markets efficiently.