Dentalux Frescura Natural Herbal toothpaste

Dentalux is a well-known private label brand belonging to the German discount supermarket chain Lidl. The brand offers a wide range of oral hygiene products, including toothpastes, mouthwashes, and toothbrushes, positioned as high-quality, budget-friendly alternatives to major international brands.

Products under the Dentalux label are primarily manufactured in Germany. One of the key contract manufacturers for the brand is DENTAL-Kosmetik GmbH & Co. KG, a specialized company based in Dresden with over a century of experience in oral care production. The brand is owned by Lidl Stiftung & Co. KG, which is part of the Schwarz Group, one of the largest retail groups in the world. This vertical integration allows Lidl to maintain strict quality standards while offering competitive pricing across its global network of stores.