Hardys Bin 343 Cabernet Shiraz

Hardys is one of Australia's most historic and globally recognized wine brands, tracing its roots back to 1853 when it was founded by Thomas Hardy in South Australia. Known as the 'father of the South Australian wine industry,' Hardy's vision was to create wines that would be 'prized in the markets of the world.' Over more than 170 years, the brand has grown from a small family vineyard into a massive international operation.

Today, the brand is part of a significant shift in the global wine landscape. Following a series of ownership changes—including acquisition by the Carlyle Group in 2018 and the formation of Accolade Wines—the brand entered a new era in 2025. In a major industry consolidation, Accolade Wines merged its operations with the Australian, New Zealand, and Spanish wine arms of Pernod Ricard. This merger resulted in the creation of a new global wine powerhouse named Vinarchy.

Hardys remains one of the core 'pillar' brands of this new entity, produced primarily at large-scale facilities in South Australia, such as the Berri Estates. Despite the corporate transitions, Hardys continues to maintain its heritage through its diverse range of products, from accessible 'Bin' series wines to premium selections, ensuring its status as a staple in the international wine market.