General Mills Cocoa Puffs

Cocoa Puffs is a flagship brand of chocolate-flavored puffed grain breakfast cereal. Introduced in 1956, it was originally developed by General Mills in the United States. The cereal is famously known for its mascot, Sonny the Cuckoo Bird, and its signature ability to turn breakfast milk into chocolate milk.

While the brand is a staple of American breakfast culture, its international presence is managed through a strategic partnership. In markets outside the United States, such as Canada, Latin America, and Europe, the product is often sold under the Nesquik brand name. This is facilitated by Cereal Partners Worldwide (CPW), a long-standing joint venture between General Mills and Nestlé. Manufacturing occurs primarily in large-scale General Mills facilities across North America, though regional production for international markets may occur via CPW-affiliated sites.