Mercadona Hacendado / Deliplus / Bosque Verde

Mercadona is a prominent Spanish supermarket chain that has revolutionized the retail landscape in Spain with its unique 'Always Low Prices' (SPB) business model. Founded in 1977 as a small neighborhood butcher shop in Valencia, it has grown into the leading grocery retailer in the country. The brand is famous for its high-quality private labels, including Hacendado for food, Deliplus for personal care, and Bosque Verde for household cleaning products.

While Mercadona does not manufacture these products directly, it works closely with a network of hundreds of 'inter-suppliers' and specialized manufacturers. Most of these production facilities are located within Spain to ensure freshness and support the local economy, though some specific items are sourced from other European countries or international markets depending on the raw material requirements. The company remains a family-owned enterprise, with the Roig family maintaining majority control and steering its expansion and sustainability strategies.