Neutrogena personal care products

Neutrogena is a world-renowned American brand originally founded in 1930 as Natone. It gained significant recognition for its clear, pH-neutral soap bars, which became so popular that the company eventually rebranded itself as Neutrogena. Known for its 'dermatologist-recommended' marketing, it has become a staple in drugstores globally, spanning categories from sun protection to acne treatments.

Today, Neutrogena products are manufactured in multiple countries, including the United States, Greece, France, and Korea, depending on the specific product line and target market. Since 1994, the brand has been a key asset of the Johnson & Johnson family of companies. Following a corporate restructuring in 2023, Neutrogena is now under the umbrella of Kenvue, which is the independent consumer health spinoff from Johnson & Johnson.