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Alpro is a prominent European brand specializing in plant-based food and drink products. Originally established in Belgium in 1980, the brand pioneered the market for soya-based dairy alternatives and has since expanded its repertoire to include almond, oat, coconut, and hazelnut products.
Manufacturing for Alpro products is distributed across several key European facilities. The primary production sites are located in Wevelgem (Belgium), Issenheim (France), and Kettering (United Kingdom). This localized production strategy allows the brand to serve major European markets efficiently.
Today, Alpro is owned by Danone, the French multinational food-products corporation. Danone acquired the brand through its 2017 purchase of WhiteWave Foods. Under Danone's ownership, Alpro has become a cornerstone of their 'Essential Dairy and Plant-Based' division, maintaining its position as a market leader in the healthy and sustainable food sector across Europe.
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