Löfbergs Mellanrost Coffee

Löfbergs (formerly Löfbergs Lila) is one of the most iconic coffee brands in Sweden, founded in 1906 by the brothers Anders, John, and Josef Löfberg. The brand is deeply rooted in Karlstad, Sweden, where its head office and main roasting facility remain today. It has grown from a local coffee roastery to a significant international player in the Nordic and European markets.

The product shown, Mellanrost Originalet, is the brand's flagship medium roast ground coffee. While the green coffee beans are sourced from various regions including Central and South America and East Africa, the roasting, blending, and packaging are primarily performed in their state-of-the-art facilities in Sweden. Unlike many other major coffee brands that have been acquired by multinational conglomerates, Löfbergs remains a family-owned business, now managed by the third and fourth generations of the Löfberg family.