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Valmora is a premium Italian mineral water brand that originates from the pristine Alpine springs of the Luserna valley in the Piedmont region. The water is bottled directly at the source in Roreto di Chisone, ensuring its natural purity and mineral balance. The brand is famously associated with its historical mascot, a small deer, which symbolizes the wild and untouched nature of the Alps.
Today, Valmora is owned by the Pontevecchio S.r.l. group, a significant player in the Italian bottled water market. The company remains deeply rooted in Italian territory, maintaining its headquarters and production facilities in the province of Turin. As of 2026, the brand continues to be a symbol of regional heritage and sustainable water management under the stewardship of the original parent group.
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