Neutro Roberts Fresco Classico deodorant

Neutro Roberts is an iconic Italian personal care brand with deep historical roots in Florence. Founded in 1904 by Henry Roberts, a British pharmacist who established a famous pharmacy in the heart of Florence, the brand became synonymous with gentle, pH-neutral skincare products. The 'Fresco' line is one of its most recognizable offerings, marketed for its effectiveness and skin compatibility.

Today, the brand is owned by Bolton Group, an Italian multinational corporation. While the brand has British-Italian heritage, its production and identity remain firmly localized in Italy. Bolton Group manages a wide portfolio of household and personal care brands, ensuring that Neutro Roberts maintains its position as a market leader in the Italian hygiene sector through modern manufacturing facilities primarily located within Italy.