Ben's Original Cremiges Curry sauce

Ben's Original, formerly known as Uncle Ben's, is a globally recognized brand specializing in rice and related food products. The brand was originally established in the United States in the 1940s by Converted Rice Inc., which later became part of the Mars family of brands. In 2020, the brand underwent a significant rebranding to Ben's Original to address racial stereotypes associated with its previous visual identity.

While the rice products are often sourced from various regions including the United States and Europe, the cooking sauces like the 'Cremiges Curry' (Creamy Curry) are typically produced in specialized manufacturing facilities across Europe to serve local markets like Germany. The brand is owned by Mars, Incorporated, a massive American multinational manufacturer of confectionery, pet food, and other food products. Mars continues to manage the brand globally, maintaining its position as a market leader in the pre-packaged rice and sauce category.