Fjällräven Kånken backpack and outdoor gear

Fjällräven is a prestigious Swedish outdoor brand founded in 1960 by Åke Nordin in Örnsköldsvik. The brand became globally iconic for its Kånken backpack, originally designed to prevent back problems among Swedish school children. Since then, it has evolved into a global leader in sustainable outdoor equipment and apparel, renowned for its proprietary G-1000 fabric.

While the brand maintains its design and engineering headquarters in Sweden, the majority of its manufacturing takes place in Vietnam, China, and South Korea to leverage specialized technical expertise in performance gear. The brand is strictly managed under a Code of Conduct to ensure ethical production standards across its international supply chain.

Fjällräven is currently owned by Fenix Outdoor International AG, a group listed on the Nasdaq Stockholm exchange. Fenix Outdoor specializes in the development and sale of high-quality outdoor products and operates several other major brands, ensuring Fjällräven remains a top-tier name in the global outdoor market.