Wella Professional Hair Care

Wella is a legendary name in the beauty industry, known for its professional-grade hair care, coloring, and styling products used in salons globally. Founded in 1880 by Franz Ströher in Saxony, Germany, the brand initially specialized in tulle used for wigs and later expanded into the first portable permanent wave machines. Over the decades, it evolved into a powerhouse for professional stylists and consumers alike.

Today, Wella is manufactured in multiple countries across Europe, North America, and Latin America to facilitate global distribution to salons. The brand's ownership has changed hands several times in the 21st century; it was acquired by Procter & Gamble in 2003 and later sold to Coty Inc. in 2015. As of 2020, KKR (Kohlberg Kravis Roberts & Co. L.P.) acquired a majority stake in Wella from Coty, establishing the standalone Wella Company. Coty remains a minority stakeholder in the venture, which continues to be a global leader in professional beauty and nail care.