Svelto Dishwashing Liquid

Svelto is a prominent brand of dishwashing detergent that has been a staple in Italian households for decades. Known for its effective grease-cutting properties and signature lemon scent, the brand was originally launched in Italy and has grown to become the market leader in the liquid dishwashing category within the country.

The brand is owned by Unilever, one of the world's largest consumer goods companies. While Unilever is a British multinational, Svelto remains a deeply rooted Italian brand in terms of its identity and major manufacturing operations, which are often concentrated in local facilities such as the Pozzilli plant to serve the European market. Svelto is part of a global family of dishwashing brands under Unilever, commonly known as Sunlight in other regions, but maintains its unique 'Svelto' name in Italy, symbolizing speed and efficiency.