ICA Puffat Ris

ICA Puffat Ris is a puffed rice product primarily used for baking (especially for Swedish 'risbräck'), breakfast cereal, or as a snack. It consists of husked, puffed, and roasted round-grain rice.

The product is part of the private label range of ICA Gruppen, one of the leading retail companies in the Nordic region. The brand is deeply rooted in Swedish grocery history, originating from the merger of several regional wholesalers in the early 20th century. While ICA sources ingredients globally, this specific puffed rice is typically manufactured and packaged in Sweden through local suppliers to meet the high standards of the Swedish market.