Dazzley Jordgubbsstrut ice cream

Dazzley is a private label brand primarily associated with the Swedish grocery retailer Axfood. The brand focuses on providing affordable dessert options, particularly ice cream products, to the Swedish market through stores like Willys and Hemköp.

While the brand is Swedish in origin and designed for the Nordic market, the manufacturing of their ice cream cones often takes place in various European locations depending on the specific production contract. Axfood, the ultimate owner, manages the brand's quality and distribution across its extensive retail network in Sweden.