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Flandria is a historic Belgian tobacco brand, renowned for its heritage in producing fine-cut rolling tobacco. The brand was originally created by the Gryson family, a traditional tobacco manufacturer headquartered in Wervik, Belgium. The Golden Blend Virginia variant is famous for using high-quality flue-cured leaves.
In 2012, the original company Gryson NV was acquired by the Japanese multinational tobacco giant, Japan Tobacco Inc. (JTI). Today, while the heritage remains Belgian, the brand is part of JTI's extensive international portfolio. Production primarily takes place in Belgium at the original Wervik facilities, which serve as a center of excellence for roll-your-own tobacco products distributed throughout Europe and beyond.
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