McEnnedy American Way Giant Peanut Flips

McEnnedy American Way is a private label brand exclusively developed for and sold by the German supermarket giant Lidl. Despite its 'American Way' branding and red, white, and blue logo designed to evoke United States nostalgia, the brand is European in origin.

Manufacturing typically takes place within the European Union, primarily in Germany or Poland, where Lidl's supplier network is concentrated. The brand is a core part of Lidl's strategy to offer themed international products. Ownership is held entirely by the Schwarz Gruppe, which manages Lidl's global operations.