Liz Earle skincare products

Liz Earle is a British skincare brand founded in 1995 by Liz Earle and Kim Buckland on the Isle of Wight. The brand specializes in naturally active skincare products, emphasizing botanical ingredients. In March 2010, Avon Products, Inc. acquired Liz Earle, integrating it into Avon's global skincare portfolio. However, in July 2015, Avon sold Liz Earle to Walgreens Boots Alliance for £140 million in an all-cash transaction. Following the acquisition, Liz Earle continued to operate as a standalone brand under the ownership of Walgreens Boots Alliance.