De Ruijter Royaal Chocolade Hagel

De Ruijter is a renowned Dutch brand specializing in chocolate sprinkles, known locally as 'hagelslag'. Established in 1860 by Johannes de Ruijter in Baarn, Netherlands, the company initially operated as a bakery. In 1928, under the leadership of his son, Gerrit de Ruijter, the company introduced chocolate sprinkles, revolutionizing Dutch breakfast culture. The 'Royaal' line, launched in 2011, features larger, more intense chocolate sprinkles with a higher cocoa content, offering a richer taste experience. De Ruijter's products are made in the Netherlands, with a commitment to quality and sustainability, sourcing cocoa from Rainforest Alliance certified farms.