San Carlo Classica Potato Chips

San Carlo is Italy's most recognized brand of potato chips, representing a staple of Italian snacking culture. Founded in Milan in 1936 by Francesco Vitaloni, the brand began as a small rotisserie ('Rosticceria San Carlo') named after the nearby church of San Carlo al Lazzaretto.

Today, San Carlo Gruppo Alimentari S.p.A. remains a family-owned Italian icon, led by the third generation of the Vitaloni family. The products are primarily manufactured in Italy across several production sites, ensuring the preservation of the original recipe and quality that has defined the brand for decades. The 'Classica' range is their flagship product, known for its thin, crispy texture and simple salted seasoning.