Lay's Replay Original Potato Chips

Lay's Original potato chips, often branded as Replay or similar variations in specific European markets, are a globally recognized snack product. The brand has its roots in the United States, dating back to the 1930s when Herman Lay began selling snack foods in the Southern US.

Today, the brand is owned by PepsiCo, a multinational food, snack, and beverage corporation. Manufacturing is decentralized to accommodate global demand, with production facilities located in numerous countries including the United States, several European nations, and Asian markets. This specific packaging, identified by the EAN code, is associated with the Italian and broader European distribution network, where PepsiCo operates through various localized subsidiaries to manage production and supply chain logistics.