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Amanie is a private-label confectionery brand exclusively owned and distributed by the German multinational discount supermarket chain, Lidl. The brand offers a variety of sweet snacks, including the 'Lakrits & mentol' (Liquorice & Menthol) pastilles shown in the image, which are popular in Northern European markets like Sweden and the Netherlands.
As a store brand, the manufacturing is typically outsourced to various third-party confectionery producers across Europe, with a significant portion of production centered in Germany. This allows Lidl to maintain competitive pricing while offering a consistent product line under its own label. The ultimate ownership of the brand rests with the Schwarz Group, the parent company of Lidl, which is headquartered in Neckarsulm, Germany.
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