Ajax Sgrassatore Universale spray

Ajax is a globally recognized household cleaning brand that has been a staple in homes since its introduction by the Colgate-Palmolive Company in 1947. Originally launched as a powdered cleanser, it was named after the Greek hero Ajax to symbolize strength and power against dirt. Over the decades, the brand expanded into a wide range of formats, including liquid dish soaps, all-purpose cleaners, and specialized surface sprays like the one pictured.

While the brand originated in the United States, its manufacturing is decentralized to serve global markets efficiently. In Europe, products like this Italian-market 'Sgrassatore Universale' (Universal Degreaser) are typically produced in various regional facilities across the continent. Ownership of the brand remains primarily with the American multinational Colgate-Palmolive, although certain rights to the laundry detergent line in specific North American regions were divested in the mid-2000s. Today, Ajax continues to evolve with a focus on sustainability, incorporating recycled packaging and biodegradable formulas.