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Landliebe is one of Germany's most recognizable dairy brands, known for its traditional blue-and-white branding and emphasis on quality and animal welfare. Originally founded by the German Südmilch AG, the brand underwent several ownership changes over the decades. It was part of the Dutch cooperative Royal FrieslandCampina for many years before being acquired by the Luxembourg-based Unternehmensgruppe Theo Müller (Müller Group) in early 2023.
This specific product, H-Vollmilch (UHT whole milk) with 3.5% fat, is primarily produced in German dairy facilities. While the Müller Group announced plans in 2024 to close certain heritage Landliebe production sites in Heilbronn and Schefflenz by summer 2026 due to economic reasons, the brand and its core product lines remain a central pillar of Müller's German dairy portfolio, with production being integrated into other modern facilities within the group's network.
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