Oatly! Barista Edition Hafer

Oatly! is a leading Swedish food brand that specializes in oat-based dairy alternatives. Founded in the 1990s by brothers Rickard and Björn Öste at Lund University, the brand revolutionized the market with its proprietary enzyme technology that turns oats into a creamy, nutrient-rich liquid perfect for coffee. The Barista Edition shown here is specifically designed to be foamable, making it a favorite among coffee enthusiasts and professional baristas worldwide.

While the brand originated in Sweden and maintains its headquarters in Malmö, its manufacturing footprint has expanded globally to keep up with surging demand. Production facilities are now located in several countries to minimize logistics emissions. The company's ownership structure became more international over time, leading to a high-profile IPO in 2021. Today, it operates as a public company with significant investment from global entities, including a notable partnership with the China Resources Group and the Blackstone Group.