Crastan Ginseng & Caffè instant beverage

Crastan Ginseng & Caffè is a popular Italian soluble beverage that combines the traditional flavor of coffee with the revitalizing properties of Panax ginseng extract. Founded in 1870 by Luzio Crastan, a Swiss entrepreneur who settled in Pontedera, Tuscany, the brand initially specialized in coffee substitutes like chicory and barley. Over its 150-year history, Crastan has grown into Italy's leading producer of soluble barley and coffee alternatives.

The product is manufactured in Italy, specifically in the company's two production facilities located in the province of Pisa, Tuscany. Crastan maintains a strong commitment to Italian production, sourcing high-quality raw materials often through direct contracts with local farmers.

In November 2019, Crastan was acquired by Prontofoods S.p.A., another major Italian player in the instant beverage sector known for the Ristora brand. This acquisition aimed to create a robust Italian group capable of competing globally while keeping the management and production of these historic brands within Italy. The ultimate owner company, Prontofoods, is headquartered in Montichiari, Brescia.