Roxy and Quiksilver Surf Brands Collage

This image represents a collage of surf-inspired lifestyle photography and branding, prominently featuring labels such as Roxy, Quiksilver, and Billabong. These brands represent a significant portion of the global action sports industry. Roxy was famously founded in 1990 as a female-centric offshoot of Quiksilver to tap into the then-underserved women's surf market. Its logo—a heart-shaped crest formed by two Quiksilver logos mirrored—symbolizes this heritage.

Historically, these brands were independent competitors, with Quiksilver originating in Australia in 1969 and Billabong following shortly after in 1973. However, the industry underwent massive consolidation. In 2018, Boardriders, Inc. (formerly Quiksilver, Inc.) acquired Billabong International Limited. In September 2023, the entire Boardriders portfolio was acquired by the American brand management giant Authentic Brands Group (ABG). As of 2026, these iconic surf brands are managed by ABG, which leverages a licensing model where various global partners handle the physical manufacturing and local distribution of apparel and accessories, leading to production across multiple countries including China, Vietnam, and India.