Lenor Luftfrisch fabric softener

Lenor is a prominent brand in the laundry care market, specializing in fabric softeners and scent boosters. The brand was originally launched by Procter & Gamble in 1963 in Germany as the first dedicated fabric softener in that market. Over the decades, it has become synonymous with long-lasting freshness and softness in laundry across Europe.

Lenor products are manufactured in multiple locations across Europe and North America to serve regional markets. In the European market, major production takes place in facilities located in Germany, the Czech Republic, and France. The brand remains a core part of the Procter & Gamble (P&G) portfolio, a global leader in consumer goods headquartered in the United States. P&G continues to invest in Lenor through innovations in scent technology and sustainable packaging, maintaining its position as a household staple.