ZYN Red Fruits nicotine pouches

ZYN is a market-leading brand of tobacco-free nicotine pouches, originally developed in Sweden. The brand was created by Swedish Match, a company with deep historical roots in the Scandinavian snus and tobacco industry. While traditional snus contains tobacco, ZYN was pioneered as a modern alternative using plant-based fibers and infused nicotine.

Manufacturing primarily takes place in Sweden (notably in Gothenburg and Kungälv) and the United States (Owensboro, Kentucky) to meet global demand. In late 2022, Philip Morris International (PMI) completed a major acquisition of Swedish Match, bringing ZYN under its global portfolio. This move aligns with PMI's stated strategy to pivot toward a 'smoke-free' future. The brand continues to operate as a subsidiary of PMI, maintaining its Swedish heritage while utilizing PMI's extensive international distribution networks.